CAROLINE OWEN

Case Study

Client Information

Caroline Owen Beauty is a brand that sells clean makeup and cosmetics. Their slogan is: Simplify and Enhance Your Natural Beauty. They are a boutique brand providing innovative, high performance makeup and skin care designed to simplify your routine and unleash confidence in your natural beauty.

Project Summary

No Filter was retained to develop the brand from the ground up (logo, colors, etc), website, promotional graphics, print graphics, packaging, photography and other marketing materials.

Vision

We approached this brand build in phases. We first worked worked with the client making vision boards to help get an idea of colors, fonts, and overall aesthetics that the client liked the best.

We landed on a muted pink and green color palette with a traditional, simple and elegant serif font that perfectly lent itself to a unique typeset with the R and the O having a glyph that transformed a simple font, into an actual unique logo.

When we started designing the major assets for the brand, (the website and packaging), the client decided they wanted to take the branding in a direction that reflected some of the vintage makeup designs of the past. To facilitate this, we brought in an art deco style pattern that really took the designs over the top and elevated the feel of uniqueness and authenticity across the entire brand and its assets.